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Business Plan
Šťastný, Miroslav ; Zajíček, Jiří (referee) ; Koráb, Vojtěch (advisor)
The main goal of this thesis is to create business plan for the gas station with help of OMV franchise. Entrepreneurship, franchising and definition of used analyses are described in the theoretical part. Necessary analyses are performed in the analytical part. Suggested business plan and harmonogram of its implementation are described in the last part of this thesis.
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Marketing Mix of the Selected Company
Horký, Jan ; Schüller, David (referee) ; Milichovský, František (advisor)
Bakalářská práce se zaměřuje na analýzu současného marketingového mixu společnosti Forky’s. Teoretická část práce pojednává o základních pojmech marketingu a marketingového mixu, které jsou následně v analytické části použity na vybraném podniku. Praktická část dále obsahuje návrh na zlepšení aktuálního marketingového mixu a především návrh na zefektivnění propagace, s cílem upevnění pozice na trhu a získání nových zákazníků.
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The evaluation of the investment of opening a new store in a franchize retail network
Komínová, Kamila ; Schönfeld, Jaroslav (advisor) ; Smrčka, Luboš (referee)
The goal of this diploma thesis is to assess the economic efficiency of the investment consisting in the opening of the new franchise retail network stores, specially Tesco Franchise Stores CR s.r.o. The thesis consists of two main parts - the theoretical part and the analytical part. The theoretical part describes the basic concepts which are related to the investment activities and the methods used to evaluate the investment plans. The ending part of the thesis describes the retail environment and the principles of franchising. The beginning of the analytical parts deals with the strategic analysis and description of the franchise model of the company Tesco Franchise Stores CR s.r.o. In addition, the analytical part focus on a specific investment plan, which is further specified and predicts the expected revenues and costs based and the information obtained from strategic analysis and the financial statements of the company. The end of the analytical part deals with the evaluation of the investment plan using dynamic methods.
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Business Plan
Šťastný, Miroslav ; Zajíček, Jiří (referee) ; Koráb, Vojtěch (advisor)
The main goal of this thesis is to create business plan for the gas station with help of OMV franchise. Entrepreneurship, franchising and definition of used analyses are described in the theoretical part. Necessary analyses are performed in the analytical part. Suggested business plan and harmonogram of its implementation are described in the last part of this thesis.
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Franchising as a method of entering the market
Šťastná, Eva ; Turnerová, Lenka (advisor) ; Krajča, Jiří (referee)
The aim of this bachelor thesis is to analyse options of financing franchising in the Czech Republic. The first part is focused on franchising in global perspective. Then the actual situation in the czech franchising market is evaluated. The main part is devoted to the particular ways of financing franchising and afterwards the methods are implemented to the czech franchise business Český grunt.
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Analyse of franchise in hotel nterprise
STANĚK, Pavel
The dominant theme my work is Analyse of franchize in hotel enterprise. Concretly I selected the bigest hotel´s company in Czech republic. This company is OREA HOTELS a.s.. OREA HOTELS has got in Czech republic about 30 hotels. Some of this hotels cooperate with OREA HOTELS as franchisee. In my work I try to analyse advantages and disadvantages franchise, organization structure, the main duties of franchisee and the procedure of incorporation hotels finally.
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Privatization and transformation of railway
Růt, Štěpán ; Montag, Josef (advisor) ; Nováček, Jan (referee)
Cílem práce je vysvětlit rozdíl v přístupu jednotlivých provozovatelů osobní železniční dopravy na dopravní cestu ve Velké Británii a České republice. V britském modelu privatizovaných železnic je veškerá osobní železniční doprava zajišťována soukromými dopravci. V České republice pro soukromé dopravce existují bariéry vstupu na trh. Studie se snaží odhalit jejich příčiny a s využitím britského modelu najít řešení na zlepšení situace.
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